Fujitou Seicha - Cool Japan Now

Fujitou Seicha

Fujitoh Seicha History

Fujitoh Seicha is a tea manufacturer that has been growing and producing Japanese tea for 70 years. At first, they started only with 16 members.

In 1950's Fujitoh began a innovative research on how to make delicious tea, and they invented an unheard-of procedure for producing deep-steamed tea.
Fujitoh Seicha has kept refining its technology to produce superior tea throughout its history.

About Deep-steamed Tea

Tastes Over Appearance

Deep-steamed tea leaves appear to be thin and powdery like lower-grade tea. However, the color of tea is beautiful green, and taste is rich and mild. Green tea is known as a rich source of nutrients essential for health such as Vitamin A, Vitamin E, fiber, chlorophyll, minerals and more. However, many of these nutrients are not soluble in water, and therefore are not absorbed into the body easily with hot water. However, as deep-steamed tea contains a lot of tea leaves fragments, they are more easily taken in, along with water soluble nutrients such as catechin known as an excellent anti-oxidant.

Achievements Through
Tradition and Efforts

Fujitoh Seicha is celebrating its 70th Anniversary this year.
In 1983, Fujitoh Seicha received the Minister of Agriculture, Forestry and Fisheries Prize at the Tea Fair and is recognized as a manufacturer of high-quality tea. At the Agriculture, Forestry and Fisheries Festival in 1990, they received a Prime Minister Prize.
In 2007, they had great accomplishments of being received the Minister of Agriculture, Forestry and Fisheries prize and The Shizuoka Prefectural Governor Prize at the Tea Fair in Shizuoka Prefecture than any previous in history.
Then in 2007, they received both the Minister of Agriculture, Forestry and Fisheries Prize and The Shizuoka Prefectural Governor Prize at the same time at the Tea Fair, which was the first achievement in history.
At the "World Green Tea Contest", "Premiun Tea Bag" received The Great Gold Prize and "Kakura Sencha" received The Gold Prize.

Brown Rice Tea

Brown Rice Tea Containing Powdered Green Tea
Brown rice tea is to make with cold water. You can appreciate full flavor of brown rice tea and powdered tea. Of course, you can also make this tea with bubbling water. Released 2010/01/01 \| 762yen(8.95 USD)

Deep-Steamed Sencha

Deep-Steamed Tea "Fujito Brand Tea Awantake"
Fujito's tea brand named "Awantake" has sweetened and rich taste. We steam it for 150 seconds and make it more tasty and enhance the nutritional value. Released 2010/01/01 \| 1238yen(14.54 USD)

Deep-Steamed Tea "Kakura Sencha"
Only as much as 25 kilograms of "Kakura Sencha" can be obtained from 8 acres of tea garden. This kind of tea can be harvested only from tea plant sowed more than 50 years ago and has a unique distinguishing different from other brand. Released 2010/01/01 \| 667yen(7.84 USD)

Sencha Tea Bags

Premiun Tea Bag
Premium tea bag awarded the special first prize in World Green Tea Contest in 2008. Tea bags usually contains a little bit inferior-quality tea leaves, but this tea bag contains only high-quality tea leaves. Released 2010/01/01 \| 667yen(7.84 USD)